Al-Salam Institute | Remote & London | Full-time | Competitive Salary
About Al-Salam Institute
For over 20 years, we have been dedicated to making authentic, traditional Islamic scholarship accessible to contemporary audiences. Founded around the teaching and scholarship of Shaykh Dr Mohammad Akram Nadwi, Al-Salam Institute combines the depth of the classical Islamic tradition with a structured, academically rigorous approach to learning.
Through our Scholarship Programmes, short courses, retreats, on-demand learning, and publications, we serve a diverse and growing community of students across the UK and around the world. We welcome students from all backgrounds and schools of thought and are committed to delivering high-quality Islamic education that is intellectually rigorous, spiritually enriching, and relevant to modern life.
As demand for our programmes continues to grow, we are looking for a Marketing Lead who can help us reach new audiences, strengthen our community, and communicate our mission with clarity and excellence.
The Role
This is a hands-on leadership role for an ambitious marketer who combines strong creative instincts with a data-driven mindset.
You’ll lead ASI’s marketing activity across social media, content, email, partnerships and campaigns, working closely with our Director, graphic designers and video editors. You’ll play a key role in promoting our programmes, retreats, publications and seasonal campaigns, helping connect more people with sacred knowledge.
Key Responsibilities
- Lead and grow ASI’s presence across Instagram, Facebook, X, YouTube and LinkedIn.
- Plan and deliver marketing campaigns around Ramadan, Dhul Hijjah, enrolment periods, retreats and new publications.
- Write compelling copy for social media, email campaigns, websites and marketing materials.
- Manage content calendars and oversee content production.
- Collaborate with designers and video editors to create engaging content.
- Build relationships with students, partners and supporters.
- Monitor performance and optimise campaigns using data and insights.
- Support email marketing, CRM activity and audience nurturing.
- Use AI and automation to improve efficiency and marketing performance.
- Support the growth of paid advertising and new marketing channels.
What We’re Looking For
Essential
- Proven track record growing organisational social media channels.
- Excellent copywriting and proofreading skills.
- Experience planning content calendars and managing content production.
- Experience running paid social campaigns.
- Strong marketing analytics capability (GA4, Search Console, Meta Business Suite).
- Data-driven approach to decision-making.
- Community management experience.
- Strong organisational and project management skills.
- Experience managing designers, video editors or external creatives.
- Alignment with ASI’s mission and values.
- Availability during UK business hours.
- Ability to travel to events, retreats and filming locations, including occasional evenings and weekends.
Desirable
- Charity, education or non-profit sector experience.
- Experience with influencer and partnership campaigns.
- Experience managing Google Ads and Meta Ads.
- Knowledge of SEO and email marketing.
- Experience with CRM platforms (Salesforce, HubSpot, Mailchimp or similar).
- Familiarity with WordPress.
- Proficiency in Adobe Creative Cloud.
- Experience using AI and automation tools.
- Understanding of the UK Muslim educational landscape.
- Familiarity with Shaykh Akram Nadwi’s educational approach.
- Arabic language proficiency.
What We Offer
- Competitive salary.
- Primarily remote work with occasional travel.
- The opportunity to shape and grow a developing marketing function.
- Meaningful work that supports Islamic education and benefits a global community of students.
- A warm, values-driven team environment.
How to Apply
- Please email your CV and a short cover letter to hr@alsalam.ac.uk.
- In your cover letter, tell us about one marketing campaign you’re particularly proud of, what you did, what it cost, and what it achieved.
- Applicants must be eligible to work in the UK and should confirm their right to work in their application.
If you do not hear from us within three weeks of applying, it is unlikely that your application has been successful.
